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Brand planning

品牌策划

品牌是企业真正的核心竞争力。

瓷创设计长期致力于国际化品牌构建和个性化品牌表达，为企业打造整体品牌塑造和传播，包括品牌定位、品牌诊断、品牌战略咨询、核心买卖、网店网络以及店面形象展厅展会整体设计等。

Brand is the true core competitiveness of the enterprise.

The porcelain design has long been committed to the construction of international brands and personalized brand expression, and has created and disseminated the overall brand for the company, including brand positioning, brand diagnosis, brand strategy consulting, core sales, online store network, and the overall design of the storefront image exhibition hall.

品牌定位策略

品牌只有定位准确，方能充分释放企业潜力。我们深入研判市场走势和竞品态势，建立全景消费者画像，采用swot分析手段，为企业品牌找准定位，实现品牌价值有效化。

品牌理念塑造

企业品牌理念不是悬在空中，而是要深入人心。凝练企业文化，塑造接地气的品牌理念，取得从业者的认同，直到把品牌理念准确传达给消费者，取得他们的信任和认可。

品牌架构梳理

企业发展，品牌先行。企业重组，如何优化品牌资产；企业扩大，如何布局品牌体系；多元发展，如何构筑母子品牌关系。品牌架构清晰合理，企业方能壮大。

品牌整合营销

自媒体时代，融媒体传播。我们立足于品牌理念，通过新媒体渠道整合互动传播，将品牌与营销高度契合。根植品牌架构，策划事件营销、互动营销、微营销，充分释放企业品牌影响力。

品牌调研诊断

商业竞争就是品牌竞争。只有从企业内部运营和外部竞争态势出发，深入客观地调研、会诊形象展现和品牌发展史，才能助力企业建立更强大的品牌，塑造更具生命力的品牌形象，实现企业品牌愿景。

品牌战略咨询

市场竞争激烈，消费群体更迭加快，应明确品牌战略方向。我们采用全局性、前瞻性、改变性原则，为企业构建品牌战略框架，走差异化、个性化品牌战略之路，决胜未来品牌竞争。

Trademark design

商标设计

商标设计是确定优化性商标的创造劳动。商品命名用文字、图案表示出来就是商标。

商标设计应做到体裁多样、构思灵巧、简洁明了、易读易记、鲜明醒目，别致新颖。商标是工商企业各种意向的结合体，能给商品作宣传，使消费者易于识别确认，引起兴奋、欣赏，诱发联想和想象。

Trademark design is the creative labor of determining optimized trademarks. The name of the product is expressed in words and patterns as a trademark.

Trademark design should be diverse, ingenious, concise, easy to read and remember, striking, unique and novel. Trademarks are a combination of various intentions of industrial and commercial enterprises. They can promote goods, make consumers easy to identify and confirm, cause excitement, appreciation, and induce association and imagination.

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Packaging design

包装设计

包装设计，是一个学科专业名称，

培养掌握平面包装设计、广告艺术设计领域的专业知识及专业技能的人才。经济全球化的今天，包装与商品已融为一体。

Packaging design, is a professional name of the subject, training the graphic packaging design, advertising art design professional knowledge and professional skills. In today's global economy, packaging and commodities have become one.

Poster Design

海报设计

海报设计是基于在计算机平面设计技术应用的基础上，随着广告行业发展所形成的一个新职业。

该职业技术的主要特征是对图象、文字、色彩、版面、图形等表达广告的元素，结合广告媒体的使用特征，在计算机上通过相关设计软件来为实现表达广告目的和意图，所进行平面艺术创意性的一种设计活动或过程。

Newspaper design is based on the application of computer graphic design technology, with the development of the advertising industry formed a new profession. The main characteristic of this professional technique is that the elements of advertising, such as image, text, color, layout, graphics, etc., combined with the characteristics of the use of advertising media, the relevant design software on the computer to express the purpose and intention of advertising, a graphic art creative design activity or process.

Model Book Design

样册设计

样册也被称为目录册，是一种有着悠久历史的营销形式。为了达到更加精准的营销，同时节约硬性广告投入。

一些精明的商家开始将自家销售的产品刊登在书册中，并大量印刷和发放给目标消费者。消费者可以通过查询样册，从中选择自己需要的产品，并以电话、网络、邮件索要和上门自提的方式得到自己需要的商品。

The sample book is also known as a catalog, which has a long history of marketing. In order to achieve more accurate marketing, while saving hard advertising investment. Some savvy businesses begin to publish their own products in the book, and print and distribute them to target consumers. Consumers can select their own products from the sample book and get their own products by telephone, online, email request and door-to-door.

自由容器

Exhibition Hall Design

展厅设计

展厅设计是展示设计的其中一种，展示的定义是以综合物、人、场等要素的最佳空间关系为手段，以传达特定信息为目的的展览、演示活动。展厅设计运用超媒体技术已广泛应用于房地产营销、政府规划、文化活动、企业成就等展示项目。

The exhibition hall design is one kind of display design, the display definition is taking the synthesis, the person, the field and so on the element's best spatial relation as the means, to convey the specific information for the exhibition, the demonstration activity. The exhibition hall design has been widely used in real estate marketing, government planning, cultural activities, corporate achievements and other display projects.

设计成就品牌、品牌赢得市场

没有独孤求败的品牌，品牌永远在竞争之中。但却有独孤求败的设计，有些设计能跨越时空束缚，历久弥新，吸引不同时代不同人群的品鉴和赏识。底蕴在于创意和专注。10年设计历程，数百个成功案例，爆品的口碑，都建立在瓷创设计超越时代的个性化创意理念和对行业兢兢业业的研读深耕之上。因为专注，所以专注；因为创意，所以创造。方略在于国际和民族。借鉴国际化艺术设计视野，植根民族文化精髓，将品牌形象设计方略同企业个性紧密契合，将品牌同艺术的结合提升到商业审美的最高层次。信心在于人才和团队。团队100%专业设计院校本科人才并摄影师团队，让我们淡然面对各种挑战，从挑战走向超越。